• Activity
  • Roads, Vehicles & Traffic

Marketing and advertising strategies

Learning areas:
  • English
Year levels:
  • Year 5
  • Year 6

Have students investigate how vehicle manufacturers market and advertise their product. They should focus on the features they promote to sell their vehicles. Have them review advertising via manufacturer websites and/or television, newspaper or magazine advertisements.

Students should generate a list of the categories of features used to market the vehicles (e.g. speed, economy, safety, performance, style, prestige) and compare and contrast manufacturers. Have them consider how important safety is as a marketing point, and whether this should be highlighted more.

Students should then establish a way to express a viewpoint back to manufacturers or an advertising standards body regarding, for example, promoting speed over safety. They should write to the relevant bodies or media explaining why safety should be a priority.

Discussion questions

  • How many manufacturers feature safety as the primary marketing point?
  • How many manufacturers promote anti-safety ideas, such as speed? Why?

Information for teachers

Speeding includes travelling above the speed limit as well as driving too fast for the conditions, and these are major contributors to both the number and severity of crashes.

As a vehicle's speed increases, so does the time it takes for the vehicle to come to a stop. Combined with the fact that the higher the speed, the greater the impact, it becomes clear how a small increase in speed can make a big difference in the seriousness of a crash.

It's not only drivers and passengers that are affected. Other road users such as pedestrians, cyclists and motorcyclists are more vulnerable and therefore more susceptible to death or serious injury if struck by a moving vehicle.

Studies show that small increases in speed can have large increases in the level of injury or the likelihood of death. Equally though, small decreases in speed can significantly reduce the severity of injuries to the vulnerable human, or avoid the crash in the first place.

Victorian curriculum


Level 5

Use comprehension strategies to analyse information, integrating and linking ideas from a variety of print and digital sources (VCELY319)

Plan, draft and publish imaginative, informative and persuasive print and multimodal texts, choosing text structures, language features, images and sound appropriate to purpose and audience (VCELY329)

Level 6

Plan, draft and publish imaginative, informative and persuasive texts, choosing and experimenting with text structures, language features, images and digital resources appropriate to purpose and audience (VCELY358)

Use comprehension strategies to interpret and analyse information and ideas, comparing content from a variety of textual sources including media and digital texts (VCELY347)